Updated: Oct 22, 2019
Fendi Prints On
FENDI Celebrates the Launch of FENDI Prints On in Atlanta
Atlanta, GA – On Wednesday, October 16th FENDI hosted a cocktail reception and exclusive shopping experience to debut the FENDI PrintsOn collection designed in collaboration with acclaimed rapper, singer and songwriter, Nicki Minaj. Personalities and style icons in entertainment, fashion and culture convened on the Buckhead location to discover the full breadth of the highly anticipated capsule collection.
Notable faces, including Kandi Burruss, Tanya Sam, Eva Sterling, Marlo Hampton, Toya Wright and Quad Webb indulged in all things FENDI Prints On, from pink- hued ambiance set to a curated soundtrack by DJ Princess Cut, to an interactive video moment and custom cocktails - while shopping the bold next chapter in the FF series.
In the FENDI Prints On drop, space-like, futuristic inspiration meets high-end glamour, where the iconic FF logo all-over pattern is combined with metallic, shimmering surfaces and rich textures. The collection further blends sophisticated craft with elevated leisurewear styles, showcasing body-hugging silhouettes juxtaposed with oversized puffers and coats. The same eccentric and street style attitude characterizes the accompanying accessories with legendary Peekaboo and Baguette bags in a range of sizes and colors such as metallic silver – from sequins to embossed FF logo - and fluo pink.
The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first FENDI boutique– a handbag shop and fur workshop followed. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. In 1965, the collaboration with Karl Lagerfeld begins and continues today. In 1992 Silvia Venturini Fendi seconds Karl Lagerfeld in the creative direction. In 1994 she is given responsibility of leather goods accessories and then the direction of the kidswear and menswear lines. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. Today FENDI is synonymous with quality, tradition, experimentation and creativity. www.fendi.com
About Nicki Minaj
A name synonymous with world domination and record-breaking hits, mogul Nicki Minaj has set the tone in music, fashion and beauty for more than a decade – making history and taking names along the way. In 2017, the superstar achieved the record for “the most career hits on the Billboard Hot 100 by any female artist ever,” previously held by the legendary Aretha Franklin for four decades. Nicki has over 100 entries on the Billboard Hot 100 (a record among women), 53 top 40 Hot 100 hits (a record among female hip-hop acts), and 17 top 10 Hot 100 hits (another record among female hip-hop acts). And she doesn’t stop there. Add to that, 28 Top 10’s and four Number Ones on Billboard‘s R&B/Hip-Hop Songs chart. In addition, Nicki is one of the most prolific songwriters of her generation, holding the record as a songwriter for the most Billboard Hot 100 entries among women in the 2010s and the most entries on Billboard's Hot R&B/Hip-Hop Songs chart among women in the 2010s. A ground breaker in a male dominated industry, Minaj has proven that women could write and spit with the best of them. Her ability to break through glass ceilings with her talent and perseverance has inspired and paved the way for future generations. There is only one word to describe Nicki Minaj: Icon.